![]() When our favourite character dies in a book series or a sports team loses the big match, there’s nothing a fan can do to change that fact. It’s frustrating, and this is where the unique place of gaming in the media can capitalise. In it to win itįailure has the opposite effect. Whether it’s triumphing in a level that’s caused us difficulty or watching our favourite characters snatch victory from the jaws of defeat, we get a rush of endorphins which makes us feel rewarded, in a sense. Part of the reason we engage in media is for gratification. There’s a psychological aspect at play here. ![]() What is it about these ads that make them so successful? Royal Match has been downloaded more than 50 million times and generated over half a billion dollars, and that’s just one example of a game that advertises in this way experiencing massive success. We’re left frustrated, knowing that we could do better. They’ll decide to shave a girl’s head rather than style it, or make a series of bad matches and let the king drown. The player will make a few smart moves, then start making bad ones, even when there’s an obvious path to success. We’ve all seen the ads for games that should be relatively simple, usually Match-3 or makeover games, where the “player” will mess up in the demo.Įverything is going well, until it isn’t. ![]() What is it about seeing others fail that makes us want to succeed? ![]()
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